Navigator of Ignorance

span style=”font-weight: bold;”Viral-Spot erfolgreicher als Superbowl Ad/spanbr /Dove, jene Marke die seit längerem “Normalos” in ihren Werbespots auftreten läßt, a href=”http://derstandard.at/?url=/?id=2641067″ging ein Risiko ein/a und hatte damit Erfolg auf der ganzen Linie:br /br /span style=”font-style: italic;”With not a penny of paid media and in less than a month, “Dove Evolution,” a 75-second viral film created by Ogilvy amp; Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows “Ellen” and “The View” as well as on “Entertainment Tonight.” It’s also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove’s Super Bowl ad and resulting publicity last year, according to Alexa.com. /spanbr /br /object height=”350″ width=”425″param name=”movie” value=”http://www.youtube.com/v/iYhCn0jf46U”param name=”wmode” value=”transparent”embed src=”http://www.youtube.com/v/iYhCn0jf46U” type=”application/x-shockwave-flash” wmode=”transparent” height=”350″ width=”425″/embed/objectbr /br /Auch a href=”http://adage.com/columns/article?article_id=112837″Garfield hat etwas/a dazu zu sagen.